18 February 2007

Thoughts on TV Advertising

Filed under: Ponderings

Last night Pam was watching TV and I was catching bits and pieces of it over the top of the current book I’m reading (which is a biography of King Richard III of England) for some reason the commercials caught my eye.

It got me to thinking about what the television station thinks of the average watcher of their programs. In this case it was a “Becker” re-run. In the 30 minutes of the show there were sixteen commercials (that seems like a lot) on varying subjects, all of course trying to hawk some product or establishment.

The commercials were for the following: Penis enlargement, pain relievers, anti-wrinkle cream, the Olive Garden, allergy medication, bottled water, home air freshener, reduced fat mayonnaise, home equity loans, diabetes supplies, Red Lobster, a fancy battery-powered razor, Pepsi, toe fungus relief and Hot Pockets.

So that means to me that WGN thinks that, or wishes that, the following type of person is watching. Someone who:

Is or knows someone with penis issues.
Is or knows someone with frequent pain and hates to wait.
Is or knows someone who is vain.
Is or knows someone who likes Italian food.
Is or knows someone who has allergies and hates to wait.
Is or knows someone who is vain (bottled water is offered as a “beauty” helper).
Is or knows someone who has a stinky house (perhaps from the afore mentioned Italian food).
Is or knows someone who still wants mayonnaise but doesn’t want to get fat(ter) from it.
Is or knows someone who is interested in wasting their hard earned and paid home equity on a party for her daughter’s soccer team.
Is or knows someone who needs diabetes supplies and hates to wait.
Is or knows someone who likes a restaurant that rhymes with Fred Robster.
Is or knows someone who shaves but likes gadgets.
Is or knows someone who drinks lots of sugar soda to seem young (perhaps responsible for the diabetes?)
Is or knows someone who has toe fungus (that’s why they needed the home freshener!)
Is or knows someone who likes pastry filled with goo that is too hot to determine whether it is pizza or ham and cheese.

Interesting demographic, eh?

Now where was that Olive Garden coupon? :)

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